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The concept for the
logo design came from a man named Dennis Grant. In the 1960's
Dennis started a local paper called "The Shout" which
covered all that was happening on the island, especially in
the nightclubs and on the Boardwalk. Dennis was a big promoter
of Mack's Pizza and a friend of the family so every week he
would include a small write up or ad for one of their stores,
but he always pushed for the Mack's to do a larger full-page
advertisement. Eventually Duke told Dennis if he came up with
something that could really grab him he would go for the large
ad. A few days later Dennis returned to Duke with the logo design
that became the image synonymous with Mack's Pizza and remains
unchanged to this day.
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